hyundai CES 2022
3D character design | creative direction: The Mill | client: Hyundai
The Mill asked me to create 3D characters to use as procedural avatars with realtime motion capture for Hyundai's CES show in early 2022.
Visitors were scanned and given a unique avatar, before they entered the space. Inside they could interact with their avatars, which were performed live by motion capture artists behind the scenes.
In total I created 11 base characters plus 11 taller versions of each. Finally the avatars were designed procedurally using a kit of parts of these base characters.